Privacy policy



Parc du Massif du Sud values your privacy and is currently implementing several measures, progressively, to comply with Law 25 which aims to protect your personal information and ensure it is processed securely and respectfully of your privacy.

The personal information (hereinafter referred to as “information”) you entrust to us is essential for our business relationship with you through our website, booking platform, and newsletter. We understand the value of this information and are committed to taking all necessary steps to protect it.

That is why we are updating our privacy policy, in which we describe our practices aimed at protecting your information and privacy. Our goal is to be transparent with you.

This policy applies to the use and disclosure of any information collected, as well as how Parc du Massif du Sud and its partners collect the relevant information in the context of your business relationship with them.

This policy applies for as long as we hold your information, including after the end of our business relationship for a period of 7 years. You have the option to request the deletion of your data at any time.

The park’s General Manager is responsible for this policy and the practices applied within Parc du Massif du Sud. We invite you to contact him if you have any questions about this:

Personal Information Protection Officer

Jean François Préfontaine, General Manager

Parc du Massif du Sud
300 route du Massif-du-Sud
Saint-Philémon, QC G0R 4A0

By phone : 418 469-2228
By email :

About the Information Collected

Type of Information Collected by Third-Party Providers

Third-party providers, including Google, display our ads on websites.

Third-party providers, including Google, use cookies to display ads based on users’ previous visits to our website.

Users can disable the use of cookies by Google via the “Advertising and Privacy” page. You can also disable the use of cookies by a third-party provider on the Network Advertising Initiative’s opt-out page.

Type of Information Collected by Parc du Massif du Sud

Identification information during a purchase on our reservation website :

  • First and last name
  • Gender (salutation)
  • Email
  • Phone number (cellular or residential)
  • Residential address
  • Postal code
  • Organization (optional)
  • Purchased products and types of products
  • Number of participants
  • Credit card number
  • Banking details
  • Tax numbers (if applicable)
  • Login data

Other information

  • Reason for doing business with us
  • Language and communication preferences

Aggregated information about digital interactions (websites and reservation platform)

  • Website and reservation site usage data
  • Number of pages viewed
  • Names of pages viewed
  • User journey
  • Duration of visit
  • Geographical data (date, country, region, city)
  • Browser data
  • Device data
  • Acquisition settings (source, medium, campaign)
  • Certain actions taken by the user during navigation (e.g., clicking on the button to access the reservation system)

This data is collected on the Google Analytics 4 service and aggregated to anonymize users. We cannot identify data related to a user or session unless there is an associated sale.

IMPORTANT: We limit the collection of your information to what is necessary to assist us in serving you properly.

Origin of Collected Information

We may collect your information directly from you when you communicate or interact with us, when you complete an online reservation or make a reservation for a rental product, or when you update your preferences and settings in your Réservotron profile (coming in winter 2024).

We may also collect your information indirectly and from other sources. When required, we always ask for your consent.

  • Content generated by using our website, reservation site, Ondago and Avenza applications, and social media
  • platforms. Partners (e.g., Réservotron)
  • Publicly available sources or records

What is a cookie and how to manage them ?

What is a cookie ?

A cookie is a text file stored by your browser on a dedicated space of your device’s hard drive when you visit a website. It allows its issuer to identify the terminal in which it is deposited during its validity period and to store certain information about your journey, in particular, to simplify your navigation on websites or to offer you content tailored to your interests.

Purposes of data processing. We and our partners use technologies that collect non-critical information from your device to improve our offers and present advertisements and content tailored to your preferences. You have the choice to accept or refuse certain of these purposes.

  • Essential and security : We use technologies and cookies that are essential to ensure the optimal operation and security of our online services. Their deactivation is not possible. They help us, as well as our partners, secure your connection by saving your login information, customize your interface (for example, the choice of language), reduce the sending of fraudulent forms, and remember your preferences regarding the use of technologies that collect your information.
  • Analysis and optimization of the experience : Data collected by these technologies play a crucial role in constantly enriching your browsing experience. They help us, as well as our partners, understand how you interact with our online services (for example, your origin and browsing path) and assess and analyze the traffic to our platforms by generating statistics and data on attendance (such as pages viewed). You have the option, at any time, to revoke your consent to the use of these technologies.
  • Marketing and advertising : This collected data helps us, as well as our partners, remember the links you click on and the pages you visit on our online platforms. This allows us to better understand your preferences and suggest offers and services tailored to your expectations. They also facilitate the creation of target groups, i.e., sets of users with similar interests, to personalize our advertising campaigns and assess their impact more effectively. You have the option, at any time, to revoke your consent to the use of these technologies.

How to manage and disable cookies ?

The user is invited to give consent to the placement of these cookies by clicking on “Accept and Close” in the pop-up appearing on the website page during his navigation. By clicking on the “Learn More” button, he can express his consent for each type of cookie deposit according to each of the mentioned purposes.

By clicking on “Refuse All,” the user who opposes the deposit of cookies on his device by the site may see his browsing and experience on the site limited.

Notwithstanding certain cookies that cannot be configured as they are essential for the proper functioning of the site, the user can oppose the placement of additional cookies from his browser by modifying his browser settings related to cookies to disable all or some cookies :

Use and Communication of Your Personal Information

Use of Your Information

We use your information to:

  • Identify you, update your information, and verify the accuracy of the information provided
  • Establish, manage, administer, and maintain the products and services requested
  • Combine the information that Parc du Massif du Sud, Réservotron, and Google Analytics hold about you to generate a 360-degree view of the products and services you benefit from and thus better serve you
  • Conduct studies and data analyses to generate statistics, improve our products and services, and design new ones, including by analyzing the information collected by our website and reservation site
  • Personalize your customer experience, including through analysis of your profile, purchases, and services you benefit from, as well as other information (including that collected by our website and reservation site) to:
    • Better know and understand your needs
    • Target and customize products, services, and promotions that may interest you and suit your situation
    • Better advise you through the analysis of your needs and preferences
  • Promote products and services that may interest you, offered by Parc du Massif du Sud, its subsidiaries, or certain partners, including personalized ads on social and digital media platforms
  • Inform you about new features available on our platform
  • Carry out our day-to-day activities and operations
  • Determine your eligibility for incentives (packages, discounts)
  • Allow due diligence checks of our operations in anticipation of a commercial transaction
  • Manage business risks and comply with laws and regulations
  • Communicate with you using the contact details you have provided (by mail, emails, calls, social media, or others)
  • Use and communicate certain information where the law allows us to do so

Communication of Your Information

Communication, for legitimate purposes, of your information with other individuals is sometimes necessary. This may include, for example, mandatory communication according to the law, necessary to protect your interests in case of fraud, or allowing you to participate in a program with a partner or to offer you services on our behalf. At all times, we commit to limiting the information exchanged to the strict necessary and to obtaining your consent, when required.

We ensure the integrity, security, and confidentiality of your information. Under no circumstances do we sell customer lists to third parties.

We may communicate your information to :

  • Service providers we use to perform certain tasks (Réservotron, Sportstats (trail race), guides for our guided activities)
  • Compliance purposes and to simplify the day-to-day management of your account
  • A merchant, a partner with whom we do business to offer optional products and services, a payment system, a payment card network, a clearing or settlement system
  • Third parties, if we need to disclose your information as part of legal proceedings
  • A regulatory or governmental authority or a self-regulatory body
  • A person authorized to obtain them by law
  • Third parties involved in the conclusion of a commercial transaction
  • Social and digital media platforms with which we may share your name and contact details (e.g., your email address) to allow us to deliver targeted ads on their platforms (see your opt-out right)

Service Providers

We carefully select service providers. They belong to categories such as :

  • Technology services (applications, data centers, data storage and backup, hosting services, maintenance and support services)
  • Professional services
  • Banking operations services
  • Communication services
  • Analytics and marketing services

Service providers who have access to your information undertake to use your information only for the purposes mentioned in the agreement and to grant them the same level of protection that we offer.

Consent and Exercise of Your Rights


We only use your information with your consent or as permitted by law. We obtain your consent for the collection, use, and disclosure of your information :

  • when you avail yourself of a product or service, as a buyer or beneficiary of a new product or service
  • when we need to use your information for a purpose different from those for which you have already given your consent
  • during specific interactions with us, such as customer service calls or completing online forms

However, we do not obtain your consent for every interaction with you. For example, if you are a subscriber to the magazine, we may consider that you agree for us to contact you as part of a satisfaction survey.


Right to Accept or Refuse to Provide Your Information

Your information belongs to you. Subject to legal, business, or contractual requirements, you have the right to withdraw your consent for the collection, use, or disclosure of information. We will process your request as soon as possible.

However, some information is essential for us to provide certain products and services to you. If you refuse to provide them, it may be difficult, if not impossible, to establish or maintain a business relationship with you or even offer you some of our products. For example, if you do not want to provide your email address, we will not be able to send you newsletters, make a reservation, or provide essential information for your stay or rental.

Right to Refuse Us Using Your Information for Certain Purposes

You may refuse for us to use your information or withdraw your consent for the following purposes :

  1. Promotional Offers, Guided Activities, and Annual Special Events

From time to time, Parc du Massif du Sud shares promotions, guided activities, or annual special events that may interest you. You may withdraw your consent to receive them at any time. There may be a delay before you stop receiving our promotional offers and special annual activities, including those from an ongoing promotional campaign.

We may also use your name, email address, place of residence, or other contact details to create custom audiences on social media and digital platforms. This allows us to display advertisements tailored to your needs and interests on these platforms.

You can refuse the use of your information for targeted advertising by adjusting your preferences in your social media account settings or by contacting us.

We may occasionally contact you to ask if you would like to update your choice to ensure that our records are up to date and reflect your current preferences.

Please note that if you withdraw your consent for this use, you may still see some of our advertisements on social media platforms. However, these advertisements will not have been targeted based on the use of your name and contact information.

  1. Collecting and Using Your Digital Information on Our Online Services

With your consent, Parc du Massif du Sud may use cookies, web beacons, pixels, log files, or other technologies to gather certain personal information about visitors to our website and recipients of our newsletters, invitations, and other communications. Cookies are data sent by the server to the browser during a website visit, uniquely identifying the current session. This information is anonymized and may include details such as your IP address, browser type and version, pages on our site that you visit, date and time of your visit, duration of your session, and other statistics.

It should be noted that our website may contain links to third-party sites. Our Privacy Policy no longer applies once you leave our site. Parc du Massif du Sud is not responsible for the collection or processing of personal information by these third parties or through these external sites.

Withdrawal of Consent

You may withdraw your consent to receive our promotional offers and your consent to share your information between Parc du Massif du Sud and its partners at any time. You can make this request by contacting customer service or our privacy officer. We will process your request as soon as possible.

You can also refuse at any time the use of cookies on our website and booking site.

What You Will Continue to Receive After Withdrawing Your Consent

You will continue to receive information related to your current products and services. You may also continue to receive information about our products and services verbally from members of our team. In fact, they have a duty to advise you and will continue to provide you with this information when necessary.

You may also continue to see personalized offers regarding our products and services on our website or on social media platforms if you have authorized the use of cookies and other similar technologies via our online banner.

Right to Access Your Information

You may request to view the information we hold about you, unless the law provides limitations on this request. Note that information related to our web data analytics services (Google Analytics) is non-identifiable and therefore cannot be provided to you.

To view your information, you must make a request :

We will process your request within 30 days or within a longer period if required by law, and we will send you a confirmation by email. We will inform you if the period is longer than 30 days.

Right to Correct Your Information

You can correct inaccurate information about you. To provide you with quality service, it is essential that your information is accurate and complete. To this end, we rely on you to help us maintain the quality of the information we hold by informing us of any changes.

Security Measures and Policy

Limited Duration of Conservation

We retain your information, in digital format, for as long as necessary to fulfill the purposes for which the information was collected or as long as required or permitted by law. The purpose, nature, and sensitivity of the information have been considered in determining the retention periods.

Parc du Massif du Sud is subject to numerous legal obligations regarding the retention of personal information (for example, under tax laws). Generally, to meet these obligations, information relating to your personal profile (such as your name, position, email, sector) will be retained for the duration of your relationship with us and for a period of seven years following its termination. Additionally, we will retain your transactional information for seven years after its execution.

Certain exceptions may apply and require longer retention periods, for example, in the case of disputes or claims. In such cases, your information may be retained for up to ten years. When your information is no longer needed, we strive to securely destroy it.

Storage Locations

Parc du Massif du Sud, its service providers, and other third parties to whom your information is disclosed under this Privacy Policy may conduct activities outside Quebec and Canada. Your information may therefore be used and securely stored in other provinces and countries. In some cases, your information may be subject to the laws and access rights of foreign authorities, including the United States.

Information Security Policy

We make significant efforts to protect your information against loss, theft, unauthorized access, use, or disclosure, and against any other breach of such information protection.

We are implementing and strengthening a security policy to keep pace with the constantly evolving threats to information security. The measures adopted in our security program include:

  • Limiting the individuals with access to your information. Only employees who need to access your information as part of their work have access to it.
  • Managing passwords and implementing firewalls.
  • Keeping a record of all incidents and taking prompt action to reduce the risk of harm. The Commission d’accès à l’information du Québec and individuals affected by any incident posing a serious risk of harm will be notified as soon as possible if necessary.
  • Complying with the new framework applicable to the disclosure of personal information without the consent of the individual concerned in the context of a commercial transaction or for the purposes of study, research, or statistical production.

You have a role to play in protecting your information. We urge you never to disclose your Réservotron profile password (winter 2024).

Our employees do not have this information and will not ask you for it. Avoid transmitting information in any email.

Modifications and Updates to Our Policy


Parc du Massif du Sud is currently ensuring the continuous updating of its privacy policy regarding your personal data. Please be aware that changes and additions may occur. We will inform you through a notice appearing on our website, our booking site, our newsletter, or by any other appropriate means to reach you.


To ask a question or send a comment, you can contact the person responsible for the protection of personal information, Mr. Jean François Préfontaine, General Manager of Parc du Massif du Sud :